When I saw him years later, slightly plumper and even more
flushed, appear on the Food Network's Diners, Drive-Ins and Dives, I had to
palm myself in the forehead. What had my hometown unleashed upon the
world?
I've always been quick to roll my eyes when people ask me
about my experience working at Johnny Garlic's, and the BF and I routinely refer
to the Food Network gig as "Triple Douche." Yet recently I've had an
odd change of heart. You've probably heard about the recent scathing reviews of
the newly opened New York Times Square spot, Guy Fieri's American Kitchen and Grill, and the ensuing bashing that has occurred on blogs, opinion articles and
social media. I should be gleeful but I'm more WTF? I'm finding the level of beat
down to be unwarranted.
As you can imagine with such a big personality at the helm,
the server culture at Johnny Garlic's was one of peacocks; The website even
today says "Now Hiring Super Stars." I'm not sure why the fuck they
hired me, because I was extremely timid back then. I was wide-eyed with terror
when, on one of my first nights of training, a star server began hooting
and hollering, getting the whole restaurant's attention to announce a birthday; he cracked a few jokes and then led a loud sing-along. The manager
nodded approvingly at all this: "[Rockstar] is the best. The customers love him." The circus act was the
gold standard.
Ironically, in spite of the emphasis on personality,
the training was the strictest I've encountered in the business. Even at the truly
fancy-pants restaurant that I recently subbed at, my training was only
fractionally as arduous. Johnny Garlic's required two weeks training on the
floor, with an additional week for me since I was such a newbie (this was 12 years ago), and a three-hour
long menu test. I was hovered over so closely that I began to feel like I would
be graded on stepping two inches in the wrong direction. Considering my huge insecurities
at the time, being constantly made to feel inferior never gave me the confidence
to fly.
I quit when I was told I had to give up brunch
shifts at my other job to attend JG's staff meetings. I'd already lost so much
money going through the training process that this was the last straw. I was
tired of not fitting in and feeling like a crap server every time I stepped
through the door.
So, while Guy Fieri appears to the world as a cartoon
character, I had the opportunity to see what a stone-cold perfectionist he truly
is. Harsh as it was at the time, I've come to appreciate the training I went
through, and even the tough love. Was it stupid I got sent home once for
wearing white socks? Maybe, but I've never not worn a black pair to
work since. Guy expected absolutely everyone around him to give 120% effort.
I know, New York foodies, that the "Bro Kitchen"
style offends you. And I know too, that some of his fanciful creations don't
always work‒ I remember one line-up where we sampled the alligator sausage Hunter's special; All of us save one, in unison, spit it out into the trash (fishy AND
gamey, shudder). But on the whole, the creative twist on meat-and-potatoes
worked with our customers, as the continuing popularity of JG attests. When
this style of food became the focus of Food Network's programming, I wasn't surprised to see someone like Guy Fieri chosen to be its mascot.
By the morose, melodramatic tone of the NY Times review,
you'd think that Guy Fieri was the harbinger of the End of Days. I also read
another review where the writer went on a long diatribe about the obesity
epidemic, America's poor food choices and blah blah blah. I hate to tell you
guys, but cutting the head off this beast will not stop it. Also, it's not like
Guy opened this Hard Rock Cafe-style concept in a trendy neighborhood‒He is
keeping it contained to Times Square, to be trafficked by the tourist
masses. Taking this place seriously is like trying to review Sponge Bob
Squarepants as an art house drama.
I yawn at you, New York Times, for missing the point. I'm
annoyed at 'Merica too sometimes, and I enjoy a cheap shot in its general
direction like any college-educated liberal foodie, but Guy Fieri is not the
root of all evil that you claim. Unfortunately, I know that underneath all those
obnoxious layers of bro, Guy is a hard-working and crafty business person who has
earned his success.
More reading: In Defense of Guy Fieri
Washington Post review: "It's not that bad, actually"
But he's still so fucking annoying.
ReplyDeleteI know! I will, of course, take Anthony Bourdain any day as my TV personality of choice. Everyone identifies with different things I guess
DeleteI agree with Bitchy on this one. I think the NYT review was more of a response to his over-the-top ridiculousness than the restaurant itself. To equate Guy Fieri with being a chef is like mistaking Justin Bieber for a heterosexual.
ReplyDeleteOh, I know he's not a five-star chef, he's a businessman who has used his cartoon-like personality to attract attention. It worked, but of course it hasn't always been the good kind.
DeleteWino, I'm with you on this. Guy is, as you say, a triple douche, and I'd like to smash his sunglasses into the fat fold on the back of his neck. HOWEVER that does not make me want to stoop to the pathetic antics of this NYTimes writer. Shame they needed to slaughter someone else for the village of idiots to notice they were there. Oh well. I, for one, am appreciative of the work Guy does on DDD. The restaurant I work at has profited greatly from the episode we were featured on. They're not always my favorite customers, especially since we've changed ownership since the episode, and the shift I work (dinner) is a very different world from the breakfast/lunch fare featured. Getting people into the tiny, hidden neighbourhood we are located in to try us out is worth it. I'll never eat at one of Mr. Fieri's places, but I can appreciate him for the obnoxious cartoon character that he is.
ReplyDeleteI definitely laughed when I read the reviews, but I was shocked by how excessively negative they were. Fieri is far from being personally responsible for the poor eating habits of Americans. We should be worrying about thieving politicians, not portly chicken wing enthusiasts anyways.
DeleteCheck this out...
ReplyDeletehttp://hypervocal.com/entertainment/2012/snl-guy-fieri-dress-rehearsal/#
I'd heard about this but hadn't seen it yet, thanks for the link! So many excellent quotes:
Delete"My food is best served through a cloud of weed smoke"
"Grouping me in with regular NY restaurants is like comparing apples and fat dirt"
lulz
Great post ... an insider's look that takes us beyond the review and its target's response. Terrific read.
ReplyDelete