Showing posts with label Food Network. Show all posts
Showing posts with label Food Network. Show all posts

Saturday, November 24, 2012

An Unexpected Defense of a Big D

     I once had a boss whose personality was so over-the-top he seemed destined for Food Network stardom. He was a caricature of a Nor-Cal bro: Spiky bleach-blond hair, goatee, Dickies attire, gruff voice and flushed cheeks. I rarely saw him in the restaurant, but when he was there he made an impression. He'd pull up in his jeep, which was painted with flames, give an animated pep talk to the staff at line-up, then cruise the floor, wowing customers with his jovial antics. His cooking style was similarly flashy, comfort-food done with California flavor, with such eye-catching menu items as "Volcano Chicken," and the "Hunter's Creations," which featured exotic game meats like ostrich and alligator.

     When I saw him years later, slightly plumper and even more flushed, appear on the Food Network's Diners, Drive-Ins and Dives, I had to palm myself in the forehead. What had my hometown unleashed upon the world? 

     I've always been quick to roll my eyes when people ask me about my experience working at Johnny Garlic's, and the BF and I routinely refer to the Food Network gig as "Triple Douche." Yet recently I've had an odd change of heart. You've probably heard about the recent scathing reviews of the newly opened New York Times Square spot, Guy Fieri's American Kitchen and Grill, and the ensuing bashing that has occurred on blogs, opinion articles and social media. I should be gleeful but I'm more WTF? I'm finding the level of beat down to be unwarranted.

     As you can imagine with such a big personality at the helm, the server culture at Johnny Garlic's was one of peacocks; The website even today says "Now Hiring Super Stars." I'm not sure why the fuck they hired me, because I was extremely timid back then. I was wide-eyed with terror when, on one of my first nights of training, a star server began hooting and hollering, getting the whole restaurant's attention to announce a birthday; he cracked a few jokes and then led a loud sing-along. The manager nodded approvingly at all this: "[Rockstar] is the best. The customers love him." The circus act was the gold standard.

     Ironically, in spite of the emphasis on personality, the training was the strictest I've encountered in the business. Even at the truly fancy-pants restaurant that I recently subbed at, my training was only fractionally as arduous. Johnny Garlic's required two weeks training on the floor, with an additional week for me since I was such a newbie  (this was 12 years ago), and a three-hour long menu test. I was hovered over so closely that I began to feel like I would be graded on stepping two inches in the wrong direction. Considering my huge insecurities at the time, being constantly made to feel inferior never gave me the confidence to fly.

     I quit when I was told I had to give up brunch shifts at my other job to attend JG's staff meetings. I'd already lost so much money going through the training process that this was the last straw. I was tired of not fitting in and feeling like a crap server every time I stepped through the door.

     So, while Guy Fieri appears to the world as a cartoon character, I had the opportunity to see what a stone-cold perfectionist he truly is. Harsh as it was at the time, I've come to appreciate the training I went through, and even the tough love. Was it stupid I got sent home once for wearing white socks? Maybe, but I've never not worn a black pair to work since. Guy expected absolutely everyone around him to give 120% effort.

     I know, New York foodies, that the "Bro Kitchen" style offends you. And I know too, that some of his fanciful creations don't always work‒ I remember one line-up where we sampled the alligator sausage Hunter's special; All of us save one, in unison, spit it out into the trash (fishy AND gamey, shudder). But on the whole, the creative twist on meat-and-potatoes worked with our customers, as the continuing popularity of JG attests. When this style of food became the focus of Food Network's programming, I wasn't surprised to see someone like Guy Fieri chosen to be its mascot.

     By the morose, melodramatic tone of the NY Times review, you'd think that Guy Fieri was the harbinger of the End of Days. I also read another review where the writer went on a long diatribe about the obesity epidemic, America's poor food choices and blah blah blah. I hate to tell you guys, but cutting the head off this beast will not stop it. Also, it's not like Guy opened this Hard Rock Cafe-style concept in a trendy neighborhood‒He is keeping it contained to Times Square, to be trafficked by the tourist masses. Taking this place seriously is like trying to review Sponge Bob Squarepants as an art house drama.

     I yawn at you, New York Times, for missing the point. I'm annoyed at 'Merica too sometimes, and I enjoy a cheap shot in its general direction like any college-educated liberal foodie, but Guy Fieri is not the root of all evil that you claim. Unfortunately, I know that underneath all those obnoxious layers of bro, Guy is a hard-working and crafty business person who has earned his success.

Washington Post review: "It's not that bad, actually"